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Opportunities Abound in 2021 to Promote Healthy Snacks and Drinks Virtually

Despite the ongoing COVID-19 pandemic, CalFresh Healthy Living (CFHL) partners have an opportunity to promote healthy snacks and beverages via a Virtual Day of Action! Read on to learn more.


You can do this by incorporating Make Every Day Healthy Snack Day! and Make Every Day Rethink Your Drink Day! into a virtual event that utilizes the many resources available from the California Department of Public Health’s (CDPH) CFHL program.

Register here for a March 18, 2021 webinar that will provide you with all the details about hosting a Virtual Day of Action.

If you want to host an event, please also register here between March 18 - April 2, 2021 to receive event materials and/or other key information. The CDPH CFHL Public Relations (PR) team asks that you hold your event between the dates of March 18 - June 30, 2021 if you’d like to receive technical assistance. However, CFHL partners are welcome to host Virtual Days of Action at any time of the year.

What is Make Every Day Healthy Snack Day and Make Every Day Rethink Your Drink Day?

Make Every Day Healthy Snack Day! focuses on how healthy snacking can be simple and affordable and Make Every Day Rethink Your Drink Day! raises awareness about the health benefits of drinking water instead of sugar-sweetened beverages. Both are opportunities to encourage your local community to take small steps toward making positive and healthy behavior changes.

What will a Virtual Day of Action entail?

A Virtual Day of Action involves creating and sharing virtual messages such as pre-recorded videos of activities and recipe demonstrations, and/or hosting webinars to engage your community in a live setting. Virtual platforms can include Zoom, Facebook or others. As in previous Statewide Days of Action, the CDPH CFHL PR team will support you by providing host guidelines, talking points, activity guides and sample recipes. Updated resources for planning a Virtual Day of Action in 2021 will be added onto the resources page in March 2021.

How will CDPH support these promotions?

The CDPH CFHL PR team will hold a Hosting a Virtual Day of Action in 2021 Zoom webinar on March 18, 2021. This new webinar will cover the following topics:

  • An overview of Virtual Days of Action
  • Requesting event materials
  • Hosting a Virtual Day of Action, including examples from virtual events in 2020
  • Leveraging free resources available to help plan, promote, and implement Virtual Day of Action events
  • Reporting on participation and engagement for Virtual Day of Action events
  • An introduction to new Champion and physical activity resource guides

Visit this link to register for the webinar. A recording of the webinar will be sent to registered individuals via email after the webinar is completed.

How do I register as a host for the 2021 Virtual Days of Action and request an event box?

We encourage SNAP-Ed affiliated state and local implementing agencies, schools, community-based organizations, health organizations, and their partners to host virtual events. We also encourage them to refer additional local organizations that are helping promote healthy habits in their communities.

All organizations interested in hosting a Virtual Day of Action in 2021 must register to be a host via this link between March 18 - April 2, 2021. Eligible hosts will have the opportunity to request an event box. All requests are subject to review and approval. Event boxes are distributed on a first-come, first-served basis to eligible hosts.

Will technical assistance or support be available to eligible hosts?

In order to receive important updates and support from the CDPH CFHL PR team, Virtual Day of Action hosts will be asked to hold a virtual event for their communities between the dates of March 18 - June 30, 2021.

If I request an event box, what is included and when will the event box be delivered?

Eligible hosts will have the opportunity to request materials for Make Every Day Healthy Snack Day!, Make Every Day Rethink Your Drink Day!, or both. The event box materials will be available in English and Spanish, and can be requested in quantities of 50 or 100. Requests for additional materials will require that you provide more details about your event. Please see the event box materials for each event detailed below:

Make Every Day Healthy Snack Day! (View online versions here.)

  • Snack Recipe Cards
  • “I ♥ Healthy Snacks” Stickers
  • Origami Snack Finder Activity for children

Make Every Day Rethink Your Drink Day! (View online versions here.)

  • Beverage Tip Cards
  • “I ♥ Water” Stickers
  • Origami Flavor Finder Activity for children

The event box materials are also available as online resources to download and print as needed. Please see the links above.

Event boxes are distributed on a first-come, first-served basis to eligible hosts. Approved requests will be confirmed via email by April 9, 2021 and event boxes are estimated to deliver the first week of May 2021.

Who do I contact if my staff or I have more questions about Virtual Days of Action?

If you have any additional questions, please contact CFHL_PR@RescueAgency.com and a team member will respond to you within one business day.